You’re probably familiar with the futuristic-looking boxes known as QR codes. But have you heard of Blippar?
Recently launched summer 2011, UK-based Blippar uses the latest image recognition technology to make ads the trigger of virtual content. Here’s how it works:
- Download the Blippar app for Apple or Android.
- Hold your mobile device up to a Blippable ad.
- Blipp it (take a picture) to view content such as games, promotions, Web pages and more.
Users can immediately share via Twitter, Facebook and email.
This is a great way for consumers to interact with a brand and it’s catching on. Candy maker Cadbury incorporated the technology into its candy bars. Chocolate lovers simply blip their candy bar wrapper and a game pops up on the wrapper. Grocer Tesco began running blippable print ads, which when blipped contain a recipe, store finder and a price-drop promotion.
It’ll be interesting to see how this technology is used in the future.